This course is much more than choosing photographic equipment and setting up a camera. This course will show you how photography can transform your daily practice!
Special guest: Agnieszka Sawicz
Who the Course Is For
Dentists, dental hygienists, office staff, and everyone involved in dental marketing.
Objectives
- Improvement of documentation skills: Enhancing the quality of photos and videos to ensure accurate clinical documentation.
- Increasing social media presence: Creating engaging content that reaches potential patients.
- Stand out in a competitive market: Use photography and video to boost brand visibility.
- Enhancing marketing efforts: Increase engagement and patient retention through striking visual content.
Dr Alessandro Devigus
Born on August 21, 1962, on the picturesque island of Sardinia in Italy, he began his educational journey in dentistry by graduating in 1987 from the Dental School in Zurich, Switzerland. Since 1990, he has run a private practice while sharing his knowledge as a CEREC instructor at the Dental School in Zurich. He is the author of numerous international courses and lectures focused on CAD/CAM. From 2005 to 2021, he served as the editor-in-chief of the prestigious journal “International Journal of Esthetic Dentistry” published by Quintessence. He was also the president of Neue Gruppe in 2010/2011 and the founder of DentalTV. Since 2005, he has been actively involved with ITI (International Team for Implantology) as a member and speaker.
Outline of the Lecture Content
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Introduction to Dental Photography and Content Creation
- The importance of visualization in dental practice for both clinical documentation and marketing.
- The evolution of dental photography and video content.
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Choosing the Right Equipment
- Essential equipment: DSLR, mirrorless cameras, lenses, lighting, tripods, etc.
- How to set up an affordable kit for photography and videography.
- The importance of equipment maintenance (e.g., repairing loose camera grips).
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Basics of Dental Photography
- Camera settings: ISO, shutter speed, aperture, white balance.
- Best lighting techniques for clinical photos.
- Taking precise intraoral photos: mirrors, retractors, and proper positioning.
- Taking precise intraoral photos: mirrors, retractors, and proper positioning.
- Common mistakes and how to avoid them.
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Advanced Photography for Social Media
- How to take aesthetically pleasing photos for social media.
- Presentation of “before and after” cases.
- The importance of storytelling through photography: Showcasing patients' journeys.
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Creating High-Quality Video
- Basics of filming in the office: framing, lighting, and angles.
- Content ideas: patient testimonials, procedure reviews, office tours.
- Techniques for editing engaging videos.
- Using smartphones to quickly create videos and publish content.
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Social Media Strategy
- Choosing platforms: Instagram, TikTok, YouTube, Facebook.
- Creating engaging captions, hashtags, and calls to action.
- Best times and days to post dental content.
- Analytics: Understanding what works and iterating content.
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Ethics and Legal Issues
- Patient consent for photos and videos.
Workshop Outline
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Practical Photography Session
- Prepare simulated patient cases and allow participants to practice dental photography.
- Instructor-led feedback and tips on framing, lighting, and camera settings.
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Office Video Recording
- A step-by-step tutorial on creating short videos for social media.
- Live demonstration of video editing using simple tools, such as mobile apps or desktop software.
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Creating Content for Social Media
- Break into groups to brainstorm content ideas for practical use.
- Practice writing captions and selecting hashtags.
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Critique and Review Session
- Group review of the photos and videos created during the workshops.
- Constructive feedback on improving techniques.
Agnieszka Sawicz
A brand manager with 19 years of experience in marketing. She began her journey into the world of branding as an assistant, gradually gaining experience as a marketing specialist, internet specialist, and brand manager. She has worked for brands such as W. KRUK, Deni Cler, Galeria Centrum, Vistula, and Wólczanka, and for the last 8 years she was responsible for the communication and development of Exclusive Dental Studio and Secret Ortho. Her specialty is connecting the audience with a company’s offerings in an accessible and appealing way. She chooses paths that have not been taken before and sees potential where it might not be immediately apparent. She enjoys working with open, ambitious, and courageous people. She continuously deepens her knowledge in psychology, sociology, and trends that influence even the smallest life decisions.
Agnieszka Sawicz's Lecture:
What Should a Dental Office Look Like on Social Media?
- Introduction and getting to know the participants
- Discussion of social media and the differences in communication across platforms: Facebook, Instagram, TikTok.
- Selling through social media.
- The most common mistakes we make in social media communication.
- The recipe for success and what success means on social media.
- How to maintain interest on social media.
- Summary.
Training Schedule
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Registration and Morning Coffee
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Agnieszka Sawicz's Lecture
"What should a dental office look like on social media?"
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Break
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Alessandro Devigus - Theoretical Part
"Show yourself and your work in the best light: master dental photography and content creation for professional development"
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Lunch and Wine Tasting with Szymon Milonas
"Everything you wanted to know about wine but didn't have the chance to ask"
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Alessandro Devigus - Practical Part
"Show yourself and your work in the best light: master dental photography and content creation for professional development"
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Training Conclusion
Register now at a special price!
A special price of 3900 PLN (instead of 4500 PLN) is valid only until May 15th. From May 15th to June 1st, the price will be 4200 PLN, and after June 1st, 4500 PLN.
The course takes place offline, so the number of spots is limited. Reserve your spot now and remember to bring your photography equipment – it will be essential during the practical sessions.